GOLF.AI • Oct 28, 2025

Trump & Clark: LPGA's Big Gamble

As the LPGA Tour heads into its penultimate event of the season, The Annika, the biggest headlines aren't about the world-class field competing for a $3.25 million purse. Instead, the golf world is buzzing about two non-professionals: Kai Trump, the 18-year-old granddaughter of the President, who received a controversial sponsor exemption for her LPGA debut, and WNBA superstar Caitlin Clark, who is headlining the pro-am.

The decision to grant an exemption to Kai Trump, currently ranked No. 461 in the AJGA Girls ranking, has ignited a debate about meritocracy versus marketability. Sponsor exemptions are typically reserved for promising up-and-comers or established pros, making the choice of a famous amateur a point of contention. The connection is deepened by tournament host Annika Sörenstam, who was awarded the Presidential Medal of Freedom by Donald Trump. Kai has tried to downplay the political aspect, stating, "I just don't view it as him being the president. I view it as, he's my grandpa. We're gonna go out there and play golf."

Adding to the celebrity injection is the return of WNBA Rookie of the Year Caitlin Clark to the pro-am for a second consecutive year. Her appearance last year alongside Nelly Korda and Annika Sorenstam drew massive crowds, proving her ability to attract mainstream attention far beyond the typical golf audience. Her presence underscores a strategic push by the LPGA to leverage crossover star power and broaden its appeal.

Ultimately, The Annika has become a fascinating case study in modern sports marketing. For the LPGA, it's a high-risk, high-reward play to capture eyeballs in a crowded sports landscape. The strategy forces a conversation that transcends the golf course, touching on celebrity culture, privilege, and the future of engaging new audiences in professional sports.